Tracy Hoyos-Lopez
Chief of Staff, Strategic Initiatives
Kraken
Tracy Ann Hoyos López is a strategic force in the Bitcoin and crypto space, currently serving as Chief of Staff, Strategic Initiatives to Arjun Sethi, CEO of Kraken, one of the world’s leading digital asset platforms. With a background in law and public service, Tracy now operates at the intersection of Bitcoin, crypto, policy, and high-level business strategy.
She played a pivotal role in orange-pilling President Donald Trump, directly influencing his embrace of Bitcoin and crypto during the 2024 Presidential campaign. Her leadership helped secure President Trump’s historic appearance at the Bitcoin Conference and led to a record-breaking $25 million fundraising effort in just 1.5 months. Her efforts established Bitcoin and cryptocurrency as core components of the national political conversation in the United States.
Tracy’s influence extends across the industry, bridging legal expertise, political acumen, and Bitcoin and crypto advocacy. At Kraken, she leads strategic initiatives that shape the company's positioning in both U.S. and global markets. Her deep understanding of regulatory dynamics, coupled with her commitment to financial freedom and decentralization, has made her a trusted advisor, a movement builder, and a driving force behind Bitcoin and crypto’s most important political and institutional breakthroughs.
She played a pivotal role in orange-pilling President Donald Trump, directly influencing his embrace of Bitcoin and crypto during the 2024 Presidential campaign. Her leadership helped secure President Trump’s historic appearance at the Bitcoin Conference and led to a record-breaking $25 million fundraising effort in just 1.5 months. Her efforts established Bitcoin and cryptocurrency as core components of the national political conversation in the United States.
Tracy’s influence extends across the industry, bridging legal expertise, political acumen, and Bitcoin and crypto advocacy. At Kraken, she leads strategic initiatives that shape the company's positioning in both U.S. and global markets. Her deep understanding of regulatory dynamics, coupled with her commitment to financial freedom and decentralization, has made her a trusted advisor, a movement builder, and a driving force behind Bitcoin and crypto’s most important political and institutional breakthroughs.