All In On Bitcoin

Tracy Ann Hoyos López is a strategic force in the Bitcoin and crypto space, currently serving as Chief of Staff, Strategic Initiatives to Arjun Sethi, CEO of Kraken, one of the world’s leading digital asset platforms. With a background in law and public service, Tracy now operates at the intersection of Bitcoin, crypto, policy, and high-level business strategy.

She played a pivotal role in orange-pilling President Donald Trump, directly influencing his embrace of Bitcoin and crypto during the 2024 Presidential campaign. Her leadership helped secure President Trump’s historic appearance at the Bitcoin Conference and led to a record-breaking $25 million fundraising effort in just 1.5 months. Her efforts established Bitcoin and cryptocurrency as core components of the national political conversation in the United States.

Tracy’s influence extends across the industry, bridging legal expertise, political acumen, and Bitcoin and crypto advocacy. At Kraken, she leads strategic initiatives that shape the company's positioning in both U.S. and global markets. Her deep understanding of regulatory dynamics, coupled with her commitment to financial freedom and decentralization, has made her a trusted advisor, a movement builder, and a driving force behind Bitcoin and crypto’s most important political and institutional breakthroughs.

Eric Trump is the Executive Vice President of The Trump Organization, responsible for overseeing the management and operations of the Trump empire worldwide. Eric oversees all aspects of Trump Hotels, Trump Golf, The Trump Portfolio of Commercial & REal Estate, The Trump Estates, Trump Winery as well as the Trump Organization's expansion in all sectors worldwide. Eric also spearheads some of the country's largest cryptocurrency ventures and is one of the most vocal advocates of his father and the Make America Great Again movement. He served as one of the strongest and most visible surrogates for his father's 2016, 2020 and 2024 Presidential campaigns, appearing on the stage for 3 Republican National Convention stages and tirelessly appearing on network TV across the globe. He has worked to raise over $50 million for St. Jude Children's Research Hospital in the fight against pediatric cancer - a mission that began at 21 years of age. Eric is a graduate from Georgetown University with a degree in Finance and Management, has a deep love for construction, the shoot sports and the outdoors and currently resides in Florida with his wife, Lara and their two children, Luke and Carolina.