Matt Cole
CEO
Strive
Matt Cole serves as the Chief Executive Officer of Strive and Chief Investment Officer of Strive Asset Management, where he is leading Strive's focus as a transformative Bitcoin-company. With a vision to integrate Bitcoin into the portfolios of everyday Americans and institutional investors alike, Matt is pioneering efforts to democratize access to Bitcoin Bonds and expand Bitcoin from being just an asset into a fully recognized asset class.
A long-time Bitcoin investor and advocate, Matt brings years of experience in institutional asset allocation, having led research on integrating Bitcoin into public pensions. His conviction that Bitcoin is the ultimate asset for delivering return opportunities and hedging against the long-term risks of the global fiat debt crisis, inflation, AI innovation, geopolitical tensions, and regulatory overreach drives Strive’s mission to make Bitcoin a cornerstone of modern investment strategy.
Under Matt’s leadership, Strive is committed to empowering investors by providing innovative Bitcoin investment solutions, alongside Strive's pro-shareholder focused equity ETFs and actively managed Fixed Income ETFs. Strive also achieved a landmark victory in challenging and defeating ESG and DEI overreach, reshaping the financial landscape to prioritize capitalism, meritocracy, and shareholder-first principles. His efforts are now aimed at reshaping how Americans interact with Bitcoin, making it accessible, practical, and central to their financial futures.
Matt’s expertise in Bitcoin and finance has earned him recognition across the industry. He has been widely published and quoted in major outlets, including The Wall Street Journal, The Hill, Bloomberg, Financial Times, and Semafor. He has appeared on leading platforms like Fox Business Channel, Bloomberg News, and several prominent Bitcoin podcasts, where he shares his deep insights on capitalism, meritocracy, and the transformative power of Bitcoin.
Prior to Strive, Matt was a Portfolio Manager at CalPERS, where he oversaw over $70 billion in actively managed Fixed Income portfolios. Notably, during his tenure, the portfolios he managed consistently met or exceeded benchmark performance every single year.
Today, Matt Cole is not just a leader in asset management but a visionary shaping the future of Bitcoin as the most critical investment opportunity of the 21st century. His work continues to inspire investors and institutions to embrace Bitcoin as the ultimate vehicle for growth, security, and innovation.
A long-time Bitcoin investor and advocate, Matt brings years of experience in institutional asset allocation, having led research on integrating Bitcoin into public pensions. His conviction that Bitcoin is the ultimate asset for delivering return opportunities and hedging against the long-term risks of the global fiat debt crisis, inflation, AI innovation, geopolitical tensions, and regulatory overreach drives Strive’s mission to make Bitcoin a cornerstone of modern investment strategy.
Under Matt’s leadership, Strive is committed to empowering investors by providing innovative Bitcoin investment solutions, alongside Strive's pro-shareholder focused equity ETFs and actively managed Fixed Income ETFs. Strive also achieved a landmark victory in challenging and defeating ESG and DEI overreach, reshaping the financial landscape to prioritize capitalism, meritocracy, and shareholder-first principles. His efforts are now aimed at reshaping how Americans interact with Bitcoin, making it accessible, practical, and central to their financial futures.
Matt’s expertise in Bitcoin and finance has earned him recognition across the industry. He has been widely published and quoted in major outlets, including The Wall Street Journal, The Hill, Bloomberg, Financial Times, and Semafor. He has appeared on leading platforms like Fox Business Channel, Bloomberg News, and several prominent Bitcoin podcasts, where he shares his deep insights on capitalism, meritocracy, and the transformative power of Bitcoin.
Prior to Strive, Matt was a Portfolio Manager at CalPERS, where he oversaw over $70 billion in actively managed Fixed Income portfolios. Notably, during his tenure, the portfolios he managed consistently met or exceeded benchmark performance every single year.
Today, Matt Cole is not just a leader in asset management but a visionary shaping the future of Bitcoin as the most critical investment opportunity of the 21st century. His work continues to inspire investors and institutions to embrace Bitcoin as the ultimate vehicle for growth, security, and innovation.