Sunny Ng brings 10 years of industry experience in market planning, consulting, and data-driven strategy. With deep expertise in media operations, and integrated PR, she excels at leading specialized teams to deliver comprehensive communication solutions. Prior to PANONY, she was a Partner at Primer Consulting, overseeing PR campaigns, media relations, and integrated activities. She also served as CMO at Bithumb Global, driving global marketing and brand development. Her international perspective and cross-cultural insight enable her to craft practical multicultural strategies for companies’ global expansion.